Introduction
As we all
know, one of the best ways for marketers to advertise is by using direct
digital marketing that uses electronic mail. It gives the opportunity for a
company to increase their brand and customer loyalty, to promote offers, to
acquire and convert customers at some very interesting prices. In 2014, it was still
proven that email marketing is the most effective inbound marketing tactics among different types of tactics.
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| Source:http://www.marketingcharts.com/online/content-most-effective-inbound-marketing-tactic-44962/ |
Email Marketing Strategy
As we saw,
email marketing is one of the best and strongest marketing channels. However,
it must be joined with an effective email strategy. It helps to market products
and services with the simple use of an email channel. Furthermore, it maximizes
the chances of accomplishing business’s goals as well as increasing profits. An
email marketing strategy clearly shows the target customer and their
preferences. With an effective email marketing strategy, a company who’s trying
to penetrate a certain market knows which email marketing messages are the most
effective on this same market. The first step to take, in order to have a
strong email marketing strategy, is to set the business goals by answering
those three questions:
- What are the company's goals?
- How to achieve those goals?
- How to deliver the strategy and with which tactic?
With
email marketing as a channel, a company has almost all of the components
necessary for a potential success. In fact, email marketing has a huge reach even
though it’s easy to start. In fact, it takes the same amount of energy and
money to send one or one billion emails. Moreover, it’s pretty cheap if we
compare to other marketing channel.
Best Top 10 Email Marketing Services
Now
that it’s easier to understand the logic of email marketing, it would be
interesting to see some companies working in the creation of email marketing. Those
companies offer an easy way to create a unique message for any kind of enterprise
that wants to start an email marketing strategy. Here’s the top 10 of the best
email marketing services:
- Mail Chimp - www.mailchimp.com
- Campaign Monitor - www.campaignmonitor.com
- Email Brain - www.emailbrain.com
- Stream Send - www.streamsend.com
- Mad Mimi - www.madmimi.com
- Benchmark Email - www.benchmarkemail.com
- Get Response - www.getresponse.com
- Constant Contact - www.constantcontact.com
- Graphic Mail - www.graphicmail.com
- Boomerang - www.boomerang.com
It is important to
mention that these companies are not necessarily placed in ascending order.
Example of a Success Email Marketing Campaign
To wrap up,
here is one of the best email marketing campaigns that went public over the
past few years. The well known company Dropbox launched a perfect “come back to
us” email. This type of email marketing is the recover user that has been
disconnected for a long time. By keeping their email marketing short and sweet,
this company could emphasize the message that they don’t want to harass their
ex-users. In fact, it’s a kind reminder of the services they offer.
References
- http://www.webopedia.com/TERM/E/email_marketing.html
-
http://www.awwwards.com/best-top-10-email-marketing-services.html
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